Parents are increasingly relying on social media sites to communicate with others and learn about school happenings.

Parents connecting with Social Media

Social media has changed the way people communicate. Whether through tweets or status updates, information shared through social media avenues is often instantaneous and can reach a large number of people, which is why many parents have turned to social media to learn about events at school.

88 Percent

According to a study by Nielsen McKinsey Company, parents are more likely than adults without children to play games, engage in creative pursuits, and look for entertainment on Facebook, blogs and other social sites. The data collected from 2,000 adults (both parents and non-parents) who frequently use social media found 88 percent of users rely on social networking sites for communicating with family and friends. The next most popular activity is connecting with new friends, followed by accessing product reviews and online entertainment.Reports show that adults devote a quarter of their time spent online to social media sites. Parents, in particular, are finding new ways to put these sites to use.

55 Percent

Social media is helping parents in a variety of ways, even enabling them to keep an eye on their children when they go online. According to a survey from Laptop magazine, 55 percent of parents are using social media to watch their kids’ online activities. Of that 55 percent, one-fifth indicated they only use social media to monitor their child’s online activity.
However, social media has other handy purposes. Many parents use it as they would a bulletin board — posting all types of information.

Some parents use social media to stay abreast of school happenings, asking questions about when fundraiser money is due or if anyone got the spelling words for the week. Others find it is a good way to meet parents or speak with the parents of their child’s classmates. Some moms and dads use it to set up parents’ nights out, advertise things for sale or ask for recommendations on contractors.

Parents also use social media to invite people to special events, including birthday parties. Others can see who was invited and decide if they’re going to come, too. More parents are turning to social media sites for advice and information, to stay in touch or simply to share a good laugh.

_{Article compliments of Metro Creative. BS127259 (Education, Social Media, School family, Parenting Technology, Children, Teens, School Year, Back to School, Parents connecting with Social Media)}